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Creating and Editing Blog Posts & Blog Categories
Creating and Editing Blog Posts & Blog Categories

This document provides instructions on adding categories, new blogs and updating existing ones. This only applies to clients using ThinkWeb.

Ilsa Gruber avatar
Written by Ilsa Gruber
Updated over a month ago

Logging in to Your Blog

  1. Log into your ThinkReservations (TR) account

  2. Click on the TR icon and scroll to the bottom of the dropdown menu to click on ThinkWeb.

  3. This will take you to the Blog Post listing. You have the option to view the list of Blog Posts or Blog Categories.

*Note: If you do not currently see “ThinkWeb” under “Settings” in this dropdown

menu, you can access your blog by...

  1. Logging into your ThinkReservations account

  2. Placing your cursor at the end of the URL.

  3. Adding “/thinkweb/blog-posts” at the end of the URL.

  4. When you click that, you’ll be logged into your blog post list.

Adding a New Category

  1. Once you log in, you will see your Blog Post listing. You have the option to view the list of Blog Posts or Blog Categories.

  2. Click on Blog Categories and the New button (top right).

  3. Type the name using title format. (Ex: Outdoor Recreation)

  4. Type the slug in lowercase with hyphens between words. (Ex: outdoor-recreation)

  5. Click Save.

Pro Tip: Categories are structural for grouping broad topics—they should cover a high volume of blogs that a single post would not fully cover. Avoid having similar categories. It is generally recommended to have between 5-10 categories.

Please note that we have opted not to include tags. They are not considered keywords for SEO. They should be more specific than categories and can be used to display topic-related blogs. (Ex. “Outdoor Recreation” is a category while “hiking” would be a tag)

Adding a New Blog Post

  1. Log into your ThinkReservations (TR) account

  2. Click on the TR icon and scroll to the bottom of the dropdown menu to click on Blog.

  3. This will take you to the Blog Post listing. You have the option to view the list of Blog Posts or Blog Categories. The default view is your blog listing.

  4. Click on the New button (top right).

  5. Title: Type your page title here using title format. This is the title that displays at the top of your blog post.

  6. Slug: Type the slug in lowercase with hyphens between words.

  7. Author: Type the name of the person to be displayed as the author. The name of your property may also be used.

  8. Categories: After you have created your Categories, a dropdown menu will appear when you click on this box.

  9. Status: This represents whether the blog is a draft or a published post.

  10. Visibility: This represents who can view the blog. When Public is selected, your post is displayed in your blog feed and available for anyone to view. When Private is selected, your blog will only be visible if someone uses its specific URL.

    1. To preview your blog, select Published and Private.

    2. Copy the slug.

    3. Go to your website. In the URL bar, place your cursor after the “.com” of your website URL.

    4. Type in “/blog/” and paste the slug.

    5. You can then preview your blog post and see how it will display to the public.

  11. Pinning a Blog Post: If you would like a particular blog to always display at the top of your blog page, check the box.

  12. Published At: Click on the box to choose a date from the calendar dropdown and a time from the time dropdown (30 min increments).

  13. Modified At: Click on the box to choose a date from the calendar dropdown and a time from the time dropdown (30 min increments).

    1. Note: Blogs will display based on Modified Date. If you do not update this date when updating a blog, it will remain in its current position in the blog listing.

    2. This is critical when updating date-sensitive blogs such as holiday events in your area. One blog should be written and updated annually to cover holiday or seasonal events.

  14. SEO Title: Type in your SEO Title here. Recommended length = 50-60 characters.

    1. Your SEO Title can be the same as your Page Title. Your SEO Title should focus on your primary keyword or keyphrase. Your Page Title can be more creative while still using the post’s primary keyword or keyphrase.

    2. Your SEO Title allows search engines to understand what your post is about and how it should be categorized and displayed in search results (SERPs). It is displayed in the tab on your browser when the page is open.

  15. Meta Description: Type your Meta Description here. Recommended length = 100-150 characters.

  16. Featured Image: Click on Choose File and upload the image you want to be displayed at the top of your post and on your blog feed page. Max size = 840x640px

  17. Featured Image ALT Text: Type in the ALT text for your featured image. Best practices: Type a simple description of the image using all lowercase text. Do not stuff with keywords. Do not use the word “image.”

  18. Post Body: Type your blog post content here. There are standard text formatting options. Please note that currently, some of these options do not display on your published post.

    1. Note: Headings are important for organizing and breaking up text in your post. Highlight the text for your heading, click on the heading options, and choose your heading style. Currently, h2 and h3 headings display the same font and size as the body text (system font).

  19. Adding images within your blog post:

    1. Click on the image icon.

    2. Click to upload your image.

    3. Note: the image will be hosted by TR with the link added to the Source box once you upload your preferred image. Do not make any changes to that URL.

    4. Alternative Description: Type in your ALT text for the image here.

    5. Specify the width and height preferred. The padlock icon allows you to lock or unlock ratio perspective.

    6. Click Save.

  20. Adding links within your blog post:

    1. Click on the link icon.

    2. Paste your link URL.

    3. Text to Display: This is the text that is linked.

    4. Title: This is the text that displays when you hover on the link in ALL CAPS.

      1. Best practices: Do not use the same text as displayed for the link. Use this to further describe or entice viewers to click on the link. (Ex: If the linked text is “organized tours” the title could be “SCHEDULE YOUR TOUR TODAY"

    5. Open Link In: Click on the dropdown list to select Current Window or New Window.

      1. Note: Currently all links are hard-coded to open in a new window.

      2. Best practices: Choose Current Window when linking to other pages on your website, and choose New Window when linking off your website.

    6. Click Save.

    7. Pro Tip: Do not link spaces before the text you are linking. If you choose to link to the same URL multiple times in your post, ensure that the display text is exactly the same every time you use the link.

    8. When providing a link to reservations, link to your Rooms page.

      1. Note: Any previous links to your reservations page should be updated to link to your Rooms page.

  21. Deleting a blog post: If you choose to delete an existing blog, open the blog and select Delete.

    1. Best practices: Choose where you want viewers to go when using the blog URL. Then, send a support ticket to redirect the blog, sharing the URL to be redirected/deleted and the URL where it should now point (typically to another blog in the same category or directly to the main blog feed page).

  22. Updating a blog post: If you need to update content, add images, etc., log into the blog, update the content as needed, AND update the Modified Date to whatever date you choose. This will ensure the updated blog moves to the appropriate spot in the blog feed.

    1. Ex. When updating this year’s holiday events blog, update the Modified Date to the current yyyy-mm-dd. It will then display at the top of your blog feed list.

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