Tripadvisor has a tool called TripConnect CPC (CostPerClick) that allows your prospective guests to check availability right from your Tripadvisor page. This article is about the Cost Per Click online bidding campaign tool. Tripadvisor will display the lowest rate bookable for that day -- as long as the rate is visible on the online booking engine without a customer group or coupon code.
When a prospective guest clicks the "View Deal" button, they are taken directly to the ThinkReservations online booking engine for their selected travel dates.
 |  |
Property on location search results | Individual property page on Tripadvisor |
Rates in ThinkReservations with a Customer Group or Coupon Code are not included in the displayed rate.
The "View Deal" button for the Official Site will take your guests directly to your ThinkReservations online booking engine for the selected search dates.
The options will only come up if you have availability for the guests' selected search dates.
Advantages and Benefits
No additional cost to ThinkReservations for this service.
The "View Deal" link is only visible when you have availability for their selected travel dates.
As a direct reservation, guests are presented with package and upsell options (if you have them).
ThinkReservations can collect additional guest names, arrival time, dietary restrictions, etc. where most OTAs don't.
Tripadvisor tracks the number of booked nights and revenue generated so you can see how well it's performing.
Resources
Untangling Tripadvisor Webinar Part 2: TripConnect - a ThinkReservations Webinar
TripAdvisor Management Center: www.tripadvisor.com/Owners
Looking to Upgrade from a DIY to an Assisted Program?
For even more options and advanced marketing capabilities, consider our Tier 2 or Tier 3 Marketing Plans. These plans provide additional tools, strategies, and support designed to elevate your marketing efforts, including:
Monthly strategy calls with a Marketing Specialist
Interactive performance reports
Customized marketing guidance
These services are offered in addition to all features included in Tier 1, giving you a comprehensive suite of resources to maximize your results.
Getting Started
Prerequisites:
You must have a verified TripAdvisor listing
You must have a Business Account on TripAdvisor
Your business name, address, and phone number must match what is in ThinkReservations exactly
You must have bookability (rates & availability) at your property.
Your ThinkReservations account must be live and active.
To connect to TripConnect CPC, navigate to https://www.tripadvisor.com/TripConnect or https://www.tripadvisor.com/CostPerClick ...and click on 'Check Eligibility.'
Log in to your Tripadvisor account and follow the instructions on the screen.
You will select ThinkReservations as your connectivity partner and click the confirm button.
Verify Rates & Availability. This step is to ensure it's pulling from the correct ThinkReservations account.
Set Campaign Budget. Choose a monthly or daily amount, and set your bid level as appropriate.
Publish your Campaign. Once published, your ads will begin appearing in their price comparison section and maps.
Once complete, Tripadvisor will start showing your availability and prices on your listing within about 24 hours.
If you get a message that says ThinkReservations does not have you listed in TripConnect's inventory, please reach out to ThinkReservations support so we can enable it for you. You will be able to try again within 24 hours.
Since reservations are booked directly with your ThinkReservations online booking engine, there is no commission from ThinkReservations for these reservations.
If you are already connected with some other connectivity partner and would like to connect with ThinkReservations, please reach out to Tripadvisor support to have them manually disconnect you. Please note that this can take up to 5 days for Tripadvisor to process. You can also have ThinkReservations assist with this step if you prefer to deal with us.
You may also wish to download any previous invoices under "Transactions" in your current campaign with Tripadvisor before you disconnect.
Other Connected Services
As an active Tripadvisor TripConnect connectivity plus tier partner, ThinkReservations currently supports these services from Tripadvisor:
CPC Campaigns: Drive incremental bookings from Tripadvisor to your website
CPC with Revenue Tracking: Get full reporting on the success of your CPC campaigns
Review Express: The fast, free & effortless way to get valuable traveler reviews.
If you decide that DIY isn’t for you:
If you choose not to manage this service yourself and would like to enroll in Tier 2 or Tier 3 Marketing, please be prepared to provide the following information and access:
Admin access to your TripAdvisor listing for ThinkReservations
Once enrolled, your Marketing Specialist will share their email address so you can add them as a Manager on the listing
If you have any questions, please reach out to support.
NOTE: Reservations made with TripConnect (Official Site) do not require the channel manager module since they are made directly with your ThinkReservations booking engine.
Disclaimer: The articles providing help or instructions on third-party systems are provided in our effort to assist you.
Please note that these third-party systems are not owned or maintained by ThinkReservations. Changes made by third-party providers may render the instructions inaccurate.
We recommend cross-referencing with official third-party documentation to ensure up-to-date guidance. Thank you for understanding.