You're set to launch your campaign once you have your email template and target segment ready. An Automated Email Marketing Campaign is an email sent to a specific segment of your customer database based on either their birthday, anniversary, or if they are an OTA reservation.
To access Email Marketing, you must have an active ThinkMarketing subscription for your account. See here for more on getting started.
Navigate to Email Marketing from the main menu and select Automated. Click the New button on the top right to create a new automated campaign.
Please note: Make sure that you create your segment first. See here for more on that.
Campaign Name: This is your name for the campaign for internal use only.
Campaign Status
DRAFT - The status of a new campaign will be "Draft".
RUNNING - An active campaign will show a status of "Running".
PAUSED - An active campaign that is currently "paused".
COMPLETED - Once a campaign has finished sending all emails, its status will be "Completed."
Pause or Resume
You can easily pause and resume an active campaign.
Pause an active campaign by clicking the Pause button. It will automatically change the status to Paused.
Resume a paused campaign by clicking the Resume button.
Select Email Template
Click the "Edit Design" button to select and apply a template. A popup will display allowing to select either a blank template to start from scratch, or to select one of your existing templates.
Select the template from the list, and click Next on the bottom right of the popup.
Edit Email Template
Give the email a subject line at the top.
Edit the email template using the smart editor as needed. Changes made here will only affect this email, and not the template.
If you wish to select a different template, click the Change Template button on the top right of the popup.
Check your work carefully.
Preview the design in Desktop and Mobile using the buttons at the top of the editor.
Select "Audit" and ensure there is nothing pending for you to review, such as Alt text, to maintain ADA conformance.
When you are done, click "Apply Design".
If you need to make further changes to your email, click on the preview of the email. When you hover your mouse over the preview image, you will see the "Edit Design" button.
Campaign Options
Time of Day - Specify what time of day you would like this email to be sent.
Type of Email - Select if this is a birthday, anniversary, or OTA win-back email. Your options are as below:
Send to Contacts whose birthday is today
Send to Contacts whose anniversary is today
Send to OTA guests who departed 3 days ago