If you have a promotion or rate type that isn't performing, consider removing it from the booking engine. Underperforming Promotions can do more harm than good by creating additional "noise" for your prospective guests to filter through, causing a negative impact on your conversion rate.
When a prospective guest is looking for a room, the goal is to make finding a room and booking a stay as easy as possible. It’s important to assess which promotions are working and which are not. Unnecessarily complicated and confusing rate types and promotions can be a deterrent to booking for guests and cause you to lose bookings.
Common Promotion Targeting Issues:
Regularly assessing your promotions to determine if they are working properly can help ensure your booking engine is as user-friendly as possible. Guests should quickly be able to determine what their best options are and the specific promotional benefits associated with each option. A clean and simple screen with fewer rate types coupled with straightforward promotional messages can help ensure that your guests book with confidence.
Deciding which rate types and promotions to keep can be an ongoing and ever changing process, and there is no single perfect formula or answer. There is, however, an ideal balance to strike in order to maximize returns and ensure guests have as easy a booking experience as possible.