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How do I put a link in an email?

This article will show you how to embed a link in your email template. You can make text a link and you can even make an image a link. Text messages support links, but not linked text.

Insert linked text

  1. Navigate to Settings > Email Templates.

  2. Click on the template that needs the link.

  3. Add the HTML into the template where you want to link to appear.

  4. Click Save.

For example, to add the Upsell portal, add this code:

<a href="${reservation.upsell_url}">Click here to browse!</a>

For example, to add the Digital Registration link, add this code:

<a href="${reservation.digital_registration_url}">Click here to check in!</a>

Add your own links in a similar way!

Take a look at the below example code:

<a href="https://www.example.com/">Example text</a>

  • Keep the formula the same.

  • Replace the example link with your link (URL or or webpage address).

  • Replace the example text with your text.

  • Paste the code in your email template where you want to link to appear.

More Examples

Example text that goes in the email template:

See you soon! <a href="https://www.google.com/maps/">Click here</a> to get directions to our hotel.

How the guest sees it:

See you soon! Click here to get directions to our hotel.


Example that goes into the email template... using Digital Registration:

Please start the check-in process using our <a href="${reservation.digital_registration_url}">digital registration form</a>.

How the guest sees it:

Please start the check-in process using our digital registration form.


Example that goes into the email template... using Upsell Portal:

We have many options to enhance your stay. Visit <a href="${reservation.upsell_url}>our online store</a> to add these enhancements to your reservation now!

How the guest sees it:

We have many options to enhance your stay. Visit our online store to add these enhancements to your reservation now!


Click the image below to enlarge:

Here is how the link will display in our preview window and the guest's email:

Insert linked image

You can insert images in your email templates, and make those links as well!

See Simple Email Edits for more on addings links and other changes you can do with your email templates. For example:

<a href="thinkreservations.com"><img src="https://picsum.photos/id/429/100/100.jpg"></a>

The linkable text can be replaced with an image URL, as in the above example.

How the guest sees it:


Dissecting a linked URL:

  1. Opening HTML tag: <a href="https://www.sample.com/">

  2. Linkable clickable text - this is the text that they see and click on to navigate to the URL

  3. Closing HTML tag: </a>

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