You can encourage your guests to return with a special rate. This article will walk you through creating a Thank-you email that contains a link to a promotion.
The Promotion
We will be creating a "Promotion" for this example, but you could instead use a rate type that requires a coupon code.
Navigate to Settings > Promotions
Click the New button on the top right
Give the promotion a:
Name (This is for you)
Promotion code
Discount of your choosing (our example is 10% every night)
The Email Template
Accounts have a Thank You Email template by default. You can modify it or create a new one.
Navigate to Settings > Email Templates
Select your Thank You email template
Alternatively, click the New button on the top right to create a new email template.
Mention the coupon code in the email so your guests know to use it. To make it easy, you can also include a link to your booking engine with the coupon code built in to make it easier for the guest. See the link before for more on that.
Tips for a great thank-you email:
Start with a genuine, heartfelt “Thank you” and address the guest by name to make it feel personal and genuine with a personalized variable.
When you mention the coupon code, you can say it's a limited-time code to create a sense of urgency, even if the code is not limited.
Ask them to come back at the same time next year "with an exclusive discount."
Provide a direct booking link to make it easy for them to lock in their next stay, and current prices.
Request a Review Tactfully. Phrase it like: “If you had a 5-star experience, we’d love for you to share it! If there’s anything we could have done better, please reply to this email—we truly value your feedback.”
Mention that if they loved their stay, they can share their exclusive coupon with friends and family. This more natural request comes across as more genuine as well.
Keep it warm and inviting with a friendly sign off that is on-brand for your property. Perhaps something like “We can’t wait to welcome you back!” signed with a real name (not just a company).
Use a Soft Call-to-Action – Instead of pushing too hard, use something like “We’d love to see you again—reserve your spot now before it fills up!"
Email Rules - The automation
Now that you have the email with the coupon code, you can set this email to go out to your guests after departure automatically!
Navigate to Settings > Email Rules
Select your new or updated email template to go out 0-2 days after a reservation checks out.
Save your changes.